iniSURABAYA – The development of digital world has becoming the chance for AirAsia to improve its operational role to be more efficient. This effort supported the cooperation between AirAsia and Google Cloud.
Through this cooperation, AirAsia has integrated the technology of machine learning and artificial intelligence into all its business line and company culture. This is quite a strategical step for AirAsia to do its self-transforming into a technology-based company which serves customers’ travel needs.
“Since founded in 2001, AirAsia has become the leader of adopting digital technology,” confirmed Tony Fernandes, CEO AirAsia Group on the release that sent to inisurabaya.com, Wednesday (10/10/2018).
According to Tony, AirAsia is now on the next phase to develop its company. Business to be more than just a transportation company by digitalizing the operational systems and processes to be more efficient.
“Google Cloud allows us to maximizing our data usage that we have, opening a new chance and allows us to create a new business unit,” he said.
Through this cooperation, Tony added, AirAsia has built two main platforms, namely, airasia.com, which has become the technology-based platform to facilitate the customers to book any kinds of travel products such as flight ticket, accommodation, tour, land transportation up to entertainment.
There is also BigLife – a lifestyle portal that merges some features which can be found in Kayak, TripAdvisor, Groupon and eBay in one site, “BigLife will integrate all kinds of the digital features which built by our business unit, RedBeat Ventures. Such as, BigPay the digital money app, ROKKI the inflight connectivity feature, Ourshop the online shop, RedBox and RedCargo the logistic service,” he explained.
Tony affirmed, these two platforms will be more broaden to open the business opportunity that developed by AirAsia through the collected data, “AirAsia’s transformation process has been started in advance with the usage of G Suite that changed the way of work of its organization,” said Diane Greene, CEO Google Cloud.
“Now, with the use of our up to date analytics service and machine learning platform, AirAsia is able to digitalize all of its business line to give the better service for the customers,” she added. sum